Media Planning and Placement
Here's how it works for advertisers. Tell us your budget, when you want to advertise, educate us on your product or service and we'll do the rest. Everything we do is up front and fully disclosed. Simple. No hidden costs. No time constraints. Just straight up quality work that you'll appreciate.
Agencies love this too! We're your partner and we seek to develop a long term relationship with you as you grow. Each client has different needs. We understand. Let's review each project and decide what works best for you. It's not our way or the highway. Together we'll develop the very best strategy. And, we'll determine a compensation plan that will satisfy everyone's needs.
Training
Media Outlets like Our State/NC Signature magazine have benefited by Ira's understanding of the agency world. Reflecting on his experience, he has been able to exhibit creatively how agencies work and how the media can succeed with a new appreciation and heightened knowledge of agencies.
Agencies today have stretched their media capability to the max. Ira's greatest talent is his ability to mentor and share his knowledge with junior media professionals. He has taught media planning as an adjunct professor at Syracuse University and has seen many of his co-workers go on to incredible careers. He can help your agency media planners and buyers with sophisticated and simple techniques. And, he recognizes the importance for all agency personnel to gain an increased appreciation for the value media brings to the success of your clients. He is happy to sit down with you and customize a program tailored to your needs.
Media Auditing
Have you ever wondered if you're really getting the best media plan or best media buy? IB Media provides an impartial service that reviews all plans and buys for accuracy and delivery. Did you buy what was planned? Did you get what you bought? Do you know where the performance gaps are?
Let's face it. Advertising agencies, media buying agencies, TV and radio broadcasters, newspapers and magazine companies have all experienced difficult economic times and as a result have merged operations, downsized or otherwise reduced staff and cut costs, all contributing to the real possibility or likelihood that mistakes have been made or maximized media value has not been achieved for many of their clients. Our audits are designed to address these concerns and uncover lost advertising and media value associated with inefficiencies and errors created as a result of the current economic environment.
Bottom line. We can ensure your expectations will have been met...and more. Call us to find out how we can save you time and money.
Media Management
You're busy. Your staff has been reduced or is stretched to the max. We understand. IB Media has the ability to manage your media expenditures and the relationship you have with your current agency or media independent. Consider us your virtual media department without the overhead normally associated with this capability. What does this mean to you? Peace of mind. You can be confident that your ad dollars are being managed effectively and efficiently. Call us today to find out how you can get a good night's sleep.
Your
Virtual Media Director
